July 27th, 2017

Supima® is the name of one of the finest cottons in the world. The name comes from Pima (a Long Staple cotton) + Super (stands for Extra Long Staple) and is used only for the long staple quality cotton gown in America and licensed by Supima® (the organisation that guards and licenses the quality of …

why SUPIMA®
June 29th, 2017

We love Jenny and her idea of minimal and quality basics. Her fresh approach is always surprising and spot on. That is why we ask her to try and style some of our yt-shirts. The Unisex model and Rolled sleeves model. “this is what i love about yt-shirt. just by looking at their t-shirts, you will …

Jenny Mustard on yt-shirt