why SUPIMA®
July 27th, 2017

Supima® is the name of one of the finest cottons in the world. The name comes from Pima (a Long Staple cotton) + Super (stands for Extra Long Staple) and is used only for the long staple quality cotton gown in America and licensed by Supima® (the organisation that guards and licenses the quality of the Supima® Cotton). The production of Supima® cotton is less than 1% of the world’s cotton production but it holds 40% of the luxury used cottons along with Egyptian and Indian Suvin®

STRENGTH

Every textile, no matter woven or knitted, is composed of yarns that are made from spuned fibres (staples). Because of the fineness of Supima® cotton, more fibres can be spun into a yarn of a given count, which will enhance the feeling and softness, drape-ability and the brilliance of colour. So the better the fibre, the better the yarn. Then the better the factory* that produces the textile, the better the quality of the textile itself.

Supima® is also two times stronger than regular cotton, which makes for extraordinary resilient products. Longer fibres resist pulling, breaking and tearing.

SOFTNESS

Supima’s fibers are much finer than their conventional counterpart varieties. Fibre fineness, combined with length and strength, results in a silky feel, luxurious luster, less pilling and greater colour shade depth.

Supima® is inherently softer and more luxurious due to its extra long staple fibre. The length of the fibre makes for a smoother surface and produces a softer fabric that resists pilling.

*Our jersey is knitted in Japan. Japan is among the most qualified producers and biggest importers of Supima cotton and also has long traditions in producing luxury textiles.